At What Point is a Logo Too Simple?


Every logo designer should be striving for simplicity, but there’s a point where a logo is so simple that it becomes generic. However, it can be tricky to determine where that point is. The Nike logo is remarkably simple and yet nobody considers it to be too simple. But there are high-profile logos that I do consider to be too simple. It’s a rare (and bold) move for a company to use just a plain circle, for example, as its primary mark, but it does happen. It’s the ultimate simplicity in brand design, so I understand the appeal, but what you gain in elegance you lose in originality.

So where do you draw the line between simple and too simple? I believe the answer can be summed up in one sentence:

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Evening Project: Redesign


In July of 2015, the UFC (Ultimate Fighting Championship) launched their new brand. As of the publishing of this post, however, it’s been six months and the UFC has not yet redesigned their website. It still looks cluttered and early-2000s-ish. I had a free evening, so I decided to take a stab at a redesign. My main goal was to simplify the page while generally keeping in line with their new design language.

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A New Flag for the City of Austin

One hundred years ago, in 1915, the city of Austin held a flag design contest with a grand prize of $50. A committee evaluated dozens of entries and ultimately settled on a heraldic shield designed by Ray F. Coyle.1 Unfortunately, it’s not a well-designed flag (you can see it below). The shield works fine as the official seal of the city on stationery, but it has a lot of extra details that render it unfit for a medium that’s to be seen from far away, blowing in the wind. The capital of Texas should have a simple, bold, and memorable flag—something worthy of being flown alongside the flags of Texas and the United States.


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